A “Swedish movie” from the ’60s? Nope. The Holga in question is the simple plastic film camera from Freestyle Photographic Supplies, Hollywood, Calif., the camera with a cult following for its surreal, quirky images which are a far cry from the sharp, highly detailed images produced by digital cameras. As for the Sundance part, that’s the Sundance Film Festival, held in Park City, Ut.
The “Holgawood” collection – cameras with 10 different colors and corresponding Hollywood themes – will be presented as an exclusive gift at the Fender Music Lodge during the festival. As well, says Freestyle, a select group of celebrities will be given the opportunity to capture the festival with the Holga to record their own unique perspective of Sundance.
![holga Holga Camera](https://thedarkroom.com/app/uploads/2011/03/holga.jpg)
Prone to light leaks, outrageous vignetting and occasional fuzziness, a Holga photo is a “work of art.” An Internet search will give you a flood of Holga images, galleries, forums, etc. There are phone apps designed to reproduce the Holga’s “lo-fi” characteristics. The Holgawood collection adds color and Hollywood identities to each camera – “Pretty In Pink.” “Commando,” “Sunset Blvd.,” among others.
Holga is not an official sponsor of Sundance, says Freestyle, just there for the parties.
Learn more about Freestyles Holgawood collection