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Advantix / APS film developing
and format guide

Advantix is the name on most APS film cartridges: the sealed 24mm Advanced Photo System cartridge sold by Kodak as Advantix, by Fujifilm as Nexia, and marked IX240. Cartridges are developed and scanned in-house, uploaded to your free web gallery, and your negatives are mailed back inside the cartridge. Already developed? Send it anyway: we scan, print and upload it for the same price.

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Develop + scan from $20 Advantix / APS orders ready in 7–10 business days
Two Kodak Advantix APS film cartridges ready to be mailed to The Darkroom for APS film developing We processC-41 · B&W · E-6 Quality developingSince 1976

Is this your film?

Found a stubby plastic cartridge with no film sticking out of it? Here’s how to tell an Advantix / APS film cartridge from its cousins, and whether it has been shot.

The end of an APS film cartridge showing the four numbered visual indicators: circle, half circle, X and rectangle
  • Short, sealed plastic cartridge about 1½ inches long with a flat side and a rounded side. No film leader shows; a light-proof door covers the slot.
  • Four small symbols on one end, numbered 1 to 4: a circle, a half circle, an X and a rectangle. The one marked white or raised tells you the cartridge’s status (see below).
  • “Advantix”, “Nexia”, “APS” or “IX240” on the label, plus 15, 25 or 40 exposures and a six-digit ID number.
  • Common cameras: Canon ELPH and IXUS, Kodak Advantix, Fujifilm Nexia and Endeavor, Minolta Vectis, Nikon Pronea, Olympus Centurion, and APS disposable cameras.

Developing Advantix / APS film at The Darkroom

Advantix / APS film needs its own handling: the cartridge is opened by machine, the film is developed, and it goes back into the cartridge. We have the equipment and we still run it every week. Here’s what we process, what you get back, and what to check before you mail it.

What we process

  • Color print Advantix / APS film (C-41): Kodak Advantix, Fujifilm Nexia, Agfa Futura, Konica Centuria and store brands
  • Kodak Advantix Black & White+ (a C-41 black & white film)
  • Fujichrome 100ix slide film (E-6)
  • Advantix / APS disposable cameras
  • Expired Advantix / APS film of any brand, and partly exposed cartridges
  • Already developed cartridges (indicator 4): the negatives are stored safely inside, and we scan, print and upload them for the same price

What you get back

  • Developing, with your negatives returned inside the original cartridge
  • Scans uploaded to your free online gallery
  • Standard, Enhanced, or Super scans. Advantix negatives are small, so Enhanced or Super is worth it if you want enlargements
  • Optional 4×7 prints, the full H frame, in color or true B&W
  • Optional scans on a USB drive

Before you send it

  • Check the symbols on the end. An X (3) means shot and ready to develop. A rectangle (4) means it was already developed. Send it anyway: we scan, print and upload it for the same price, and the negatives stay safe inside.
  • A half circle (2) is a partly shot roll. Send it anyway; the unused frames just come back blank.
  • Every Advantix / APS cartridge is at least 15 years old. Expect some color shift, fading or grain. That’s the film, not the lab, and the pictures are usually still worth it.
  • Leave the cartridge sealed. Cartridge film takes a little longer than 35mm; most Advantix / APS orders are produced in 7–10 business days.

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A Darkroom employee in white gloves checks a strip of negatives beside a Noritsu HS-1800 film scanner Satisfaction guaranteed, since 1976

Advantix / APS film developing prices

One price per cartridge, with the add-ons you choose at checkout. No hidden fees.

Develop + Standard scansPer Advantix / APS cartridge · negatives returned · free web gallery $20
Add-ons per cartridge
Enhanced scans Our recommended size+ $2
Super scans Largest files, best for enlargements+ $6
Color 4×7 prints The one print size for Advantix / APS: the full H frame+ $10 per set
True black & white 4×7 prints On real silver gelatin paper+ $20 per set
Slide film (E-6)+ $6
Push or pull processing+ $3
Scans on USB drive+ $12 per order
Other options
Already developed cartridge Scanned, printed and uploaded for the same price; the negatives stay inside$20
Develop only, no scans $11 base + $6 cartridge film$17
Inbound shipping Printable label or free postage-paid mailerFree
Return shipping Unlimited rolls per order$6.95
Prices shown are current as of this page’s last update. The checkout always shows the final price before you pay.

How Advantix / APS film developing by mail works

  1. 1

    Order online

    Pick 110 / 126 / Advantix as your film type, choose your scan size and any prints, and check out. One order can hold as many cartridges as you have, and already developed cartridges go in the same order at the same price.

  2. 2

    Mail it in

    Print your free shipping label, or request a postage-paid mailer and we’ll send one to you. Drop the cartridges in as they are and send it.

  3. 3

    Get your photos

    We email you the moment your scans land in your online gallery. Share, download, or order prints. Your negatives and any prints follow in the mail.

Advantix / APS film questions

About Advantix / APS film

The last new film format, built for the point-and-shoot years just before digital. Part of our guide to popular film formats.

Advantix / APS film at a glance

Also called
APS, Advanced Photo System, IX240, Fujifilm Nexia
Introduced
1996, by Kodak, Fujifilm, Canon, Minolta and Nikon together
Film width
24mm, with a transparent magnetic layer
Image size
30.2 x 16.7mm; we print it at 4×7, the full H frame
Loading
Sealed drop-in cartridge, loads and rewinds itself
Exposures
15, 25 or 40 per cartridge
Processes
C-41 color (nearly all of it), E-6 for Fujichrome 100ix
Production
Kodak cameras to 2004, Kodak film to 2011, Fujifilm film to 2012

History

APS film arrived in 1996 as the biggest launch the film industry had attempted in decades. Kodak, Fujifilm, Canon, Minolta and Nikon developed the Advanced Photo System together and released it the same spring, each under its own brand: Kodak called its film and cameras Advantix, Fujifilm used Nexia, and the cartridge itself carried the technical name IX240. The idea was to fix everything people found awkward about 35mm. Loading was fully automatic, there was no leader to thread and no way to open the back on an unfinished roll, and the film came back from the lab sealed inside its own cartridge instead of as loose strips.

The cameras were the real draw. The Canon ELPH, a stainless steel APS camera smaller than a pack of cards, became one of the best-selling cameras of the 1990s, and the ELPH name survives on Canon’s digital compacts today. Kodak sold Advantix cameras by the million, Nikon and Minolta built APS SLRs, and APS disposable cameras appeared on drugstore shelves. For about eight years it was the modern way to shoot film.

Then digital arrived, aimed at exactly the same customers. Kodak stopped making Advantix cameras in 2004 and Advantix film in 2011, Fujifilm discontinued Nexia in 2012, and APS became the first film format killed by digital rather than by a newer film. Most of the cartridges we develop today were shot between 1996 and the mid-2000s and found years later, still sealed, with the pictures intact.

How the Advantix / APS cartridge works

The cartridge is a single-spool plastic shell about 39mm long with a light-proof door over the film slot. Inside is 24mm film, a little under an inch wide, with two perforations per frame instead of the eight on 35mm. The camera opens the door, pushes the film out onto its own take-up spool, and winds it back into the cartridge after every roll, so the film is never exposed to light or fingers outside the camera.

The clever part is a transparent magnetic coating on the film. The camera records the date, the time and the print format you chose on it for every frame, information the lab’s printer could read. That is the IX in IX240: information exchange. Some cameras used it for mid-roll change, letting you pop out a half-shot cartridge, load a different one, and come back later; the camera read the magnetic data to wind straight to the next blank frame.

An APS film cartridge opened up to show the 24mm film, the six-digit ID number, the visual indicators on the end of the cartridge and a developed negative
Inside an APS film cartridge: the 24mm film, the six-digit ID, the visual indicators (1 unexposed, 2 partly exposed, 3 fully exposed but not processed, 4 processed) and a developed negative.

The four symbols on the end of the cartridge, called visual indicators, show its status at a glance: a full circle for unexposed, a half circle for partly exposed, an X for fully exposed and waiting for the lab, and a rectangle for processed. A tab also locks once the film has been developed, so a camera will refuse a used cartridge. Every cartridge carries a six-digit ID number on its label that is also recorded on the film, which is how a lab, or you, can match a strip of negatives back to the cartridge it lives in.

Three print formats from one negative

The feature Kodak advertised most was the format switch on the camera, marked C, H and P. H (High Definition) printed the whole 30.2 x 16.7mm frame as a 4 x 7 inch print. C (Classic) cropped the sides for a 4 x 6, the same shape as a 35mm print. P (Panoramic) cropped the top and bottom for a long 4 x 11.5 inch print. The negative was always exposed in full; the switch only recorded a crop instruction, on the magnetic layer or as small marks beside the frame, that the printing machine followed. That is why we can scan the whole frame no matter which setting you used, and why our prints from Advantix / APS film are 4×7: the full H frame, nothing cropped.

The C, H and P format switch on an APS camera, and the three print shapes it produced: Classic, Panoramic and High Definition
The C-H-P switch on a Kodak Advantix camera and the three print shapes. Classic, Panoramic and High Definition all come from the same full-frame negative.

Advantix / APS film size and dimensions

Advantix / APS film is 24mm wide, which is why it is sometimes listed as 24mm film. The full frame is 30.2 x 16.7mm, about 58 percent of the area of a 35mm frame, which is larger than 110 but noticeably smaller than 35mm. A roll came in 15, 25 or 40 exposures. Here is how it compares with the formats it is most often confused with:

FormatFilm widthPicture sizePackagePictures
Advantix / APS film24mm, magnetic coating30.2 x 16.7mmSealed cartridge, no leader15, 25 or 40
35mm (135) film35mm, perforated24 x 36mmMetal cassette with leader24 or 36
110 film16mm, paper-backed13 x 17mmTwin-chamber plastic cartridge12 or 24
126 film35mm, paper-backed28 x 28mm squareDrop-in plastic cartridge12, 20 or 24
A developed APS negative next to a 35mm negative, showing the smaller APS frame with its two perforations per picture
An APS negative (left) next to 35mm. Note the two perforations per frame and the frame number and barcode printed along the edge. Photo: Azriel Knight.

The smaller negative is the one real compromise of Advantix / APS film. Our 4×7 prints look fine, and Enhanced or Super scans pull the most out of the frame, but enlargements show grain sooner than 35mm. If your old APS camera still works and you are deciding whether to hunt down expired film for it, that is the trade-off: a camera that is a pleasure to carry, with a negative that is happiest at snapshot sizes.

Advantix / APS film today

No Advantix or APS film has been manufactured since 2012, and the cameras cannot take anything else, so the format lives on through expired stock and the cartridges still sitting in drawers. That is the bulk of what we see: a Canon ELPH or Kodak Advantix found in a closet with a half-shot roll inside, a bag of sealed cartridges from the early 2000s, a disposable APS camera from a wedding table. Nearly all of it is C-41 color negative film, so it develops normally, and because the film stayed sealed in its cartridge it is often in better shape than 35mm of the same age. Not sure what you have? Our guide to where to get film developed explains what a lab needs to know, or just mail the cartridge in and we’ll read the label.

Sources: Camerapedia, Kodak and Fujifilm product histories.

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Ready to see what’s on that cartridge?

Advantix / APS film developing from$20
  • Developing + negatives returned
  • Free digital web gallery
  • Standard, Enhanced & Super scans
  • Optional 4×7 prints, color or true B&W
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