Mid-Max
It’s better than Fujifilm’s consumer stocks, but that’s not saying much really. Ultramax is a bad film stock in poor lighting. Even the slightest underexposure is a real killer in my opinion. You have to shoot this in bright full daylight/bright golden hour settings. Even then you can feel underwhelmed by it’s weird desaturated and muted tones in certain shots compared to the Porta stocks and Gold. Overall I feel it’s a lackluster option compared to Kodak Gold which I believe is the more comparable alternative in terms of pricing and use.
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Nice
Good daily shooter
Overall, I really enjoy this film. The 400 speed means it can handle most situations well, and I think it does the “Kodak” look the best. I also personally enjoy the slightly grainier look this film has. Definitely a good daily film, and a good one to start out on!